Help your audience put marketing ideas to work.

Practical sessions on clearer messaging, AI for marketing, and the systems behind customer follow-up. We shape the topic and format around your audience’s experience and the work they need to do.

Discuss your event or workshop

See past work before you inquire.

The Evolution of Content Marketing

View the archived slide deck hosted by AMA West Michigan. It traces changes in content marketing and uses real examples. This is past presentation material, not a current AI training.

View the archived presentation (PDF)

Media Champions interview · 2024

Hear Jason discuss his marketing work with host Greg Kirkham. An interview gives you a sense of how he explains ideas; it is not a recording of a live workshop.

Watch the interview on the publisher’s site

See how Jason explains marketing.

Media Champions interview

June 24, 2024 · Archived agency interview, not a GSD Lab session or stage presentation.

View the original interview

The Evolution of Content Marketing

AMA West Michigan archive. Jason’s historical teaching sample, not a current session outline.

Read the archived deck (PDF)

Start with the task your audience needs to tackle.

Explain your offer more clearly

For business owners and teams who struggle to turn what they do into a clear message.

Explore who the offer is for, what the reader needs to understand, and how the message connects to the next action.

Practical focus: review an offer explanation and identify what needs to be clearer.

Give AI better direction, then check its work

For people using AI to help with marketing content or planning.

Work through useful context, clearer prompts, and ways to review the output before it reaches customers.

Practical focus: improve a prompt and examine whether the response does the job.

What happens after someone inquires?

For owners and teams whose pages, messages, and follow-up do not yet connect clearly.

Map the steps from inquiry to the next customer action and look for missing information or unclear ownership.

Practical focus: identify a gap in a simple customer journey and a next step to consider.

These are starting points for a conversation. We confirm the audience, format, scope, and intended takeaways before booking.

Match the format to the learning goal.

Speaking

Introduce a clear marketing idea through examples and connect it to an action the audience can consider.

Practical workshops

Give participants time to work on a message, prompt, content plan, or customer journey, with the activity agreed for the audience.

Team training

Start with the team’s current tools, questions, and skill gaps, then agree on what the session should cover.

What we’ll clarify before a session.

  • Your audience, experience level, and business context.

  • The decisions or tasks they need to work through.

  • The format, available time, date, and delivery setting.

  • What a useful takeaway would look like for those participants.

Tell me about your audience.

Tell me about your event or team, who will attend, the topic you have in mind, and any date or format you are considering. Share a budget range if you have one. You do not need every detail settled to start.

Start a speaking or training inquiry

Get Social Done, LLC · Jason Schemmel
Marketing, training, and development. The business behind GSD Lab.

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